It’s pretty clear that America loves Halloween.
That much will once again be evident by the amount of money being spent for the annual occasion this year.
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Total spending for Halloween is expected to reach $12.2 billion this year, according to the National Retail Federation, which is up from the record $10.6 billion in spending last year.
Here were some of the highlights from the NRF’s projections:
- An estimated 73% of people will participate in Halloween-related activities this year, which is up from 69% in 2022.
- Spending on costumes is expected to reach $4.1 billion. It won’t just be on costumes for children, either. Of that figure, $2 billion is expected to be spent on adult costumes and $700 million on pet costumes. More on this below.
- Spending on candy is expected to be $3.6 billion, which is up from $3.1 billion in 2022.
- Money spent on Halloween greeting cards is actually projected to be down to $500 million this year after being roughly $600 million last year.
To expand on the type of costumes people are buying, the NRF put out a list of the most popular costumes for adults, kids and pets:
| Rank | Children | Adults | Pets |
|---|---|---|---|
| 1 | Spider-Man | Witch | Pumpkin |
| 2 | Princess | Vampire | Hot dog |
| 3 | Ghost | Barbie | Bat |
| 4 | Superhero | Batman | Bumblebee |
| 5 | Witch | Cat | Spider |
| 6 | Batman | Zombie | Devil |
| 7 | Barbie | Pirate | Cat |
| 8 | Zombie | Princess | Lion |
| 9 | Mario | Ghost | Ghost |
| 10 | Wednesday Addams | Spider-Man | Witch |
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