Wendy’s is celebrating SpongeBob’s 25th birthday with a Krabby Patty meal.
Wendy’s is releasing the meal, meant to go with the fictional Krusty Krab fast-food restaurant theming in “SpongeBob SquarePants” to celebrate the 25th anniversary of the animated series.
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Customers will start to see the “Krabby Patty Kollab” and “Pineapple Under the Sea” Frosty, which is vanilla with pineapple-and-mango flavored puree on top, starting Oct. 8 across the country.
Earlier this year, the fast-food chain said it was looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.
“Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling,” he said. “As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.”
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.