Subway is set to modify its menus to lower the price for footlong sandwiches at stores nationwide.
On Aug. 26, Subway will price its footlong sandwich for $6.99.
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Customers can redeem the deal via its app or website with the code “699FL” and ends on Sept. 8.
This summer McDonald’s restaurants offered a $5 value meal.
The options which include a McChicken sandwich, McDouble Cheeseburger, 4-piece chicken nuggets, small french fries and a small soda, were intended to be sold at the price for one month only to bring customers back to the restaurants.
Fast food prices have risen dramatically in the last few years due to a variety of factors, including elevated costs for labor, food and paper products. Between the first quarter of 2022 and the first quarter of 2024, the amount spent per person per visit at a U.S. fast food restaurant rose 25%, from $12 to $15, according to Technomic, a restaurant data firm.
Other chains have also reported slowing sales. Starbucks said in April that it was seeing a sharper and faster decline in U.S. consumer confidence than it had anticipated in the January-March period. Starbucks said it plans to open up its Rewards app to non-members in July so they can take advantage of the deals it offers.