BREAKING NEWS
Economic blackout: Will a 24-hour boycott make a difference?
Read full article: Economic blackout: Will a 24-hour boycott make a difference?An āeconomic blackoutā promoted on social media is underway but with no clear indication of how many people took part or whether retail companies and restaurants will notice any effect from the grassroots protest.
Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps
Read full article: Super Bowl commercials rely on comedy and nostalgia to avoid potential misstepsThe Philadelphia Eagles dominated the Kansas City Chiefs on the field in the first half of this yearās Super Bowl, while laughter dominated the commercials.
Teamsters vote to ratify a 5-year labor agreement with Anheuser-Busch, avoiding strike
Read full article: Teamsters vote to ratify a 5-year labor agreement with Anheuser-Busch, avoiding strikeTeamsters working for Budweiser brewer Anheuser-Busch have voted to ratify a labor agreement with the company.
Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
Read full article: Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlashMultinational beer and beverage company Anheuser-Busch InBev, maker of Budweiser, Bud Light, Stella Artois and Corona, has reported a 7% increase in operating profit for last year, even as as sales sagged in the United States due to a decline in demand for Bud Light.
Video shows howling man threatening to rape, kill police dogs during Keys traffic stop
Read full article: Video shows howling man threatening to rape, kill police dogs during Keys traffic stopLocal 10 News has obtained police body worn camera video showing the arrest of a 67-year-old man in the Florida Keys earlier this month.
Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash
Read full article: Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlashAnheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.
Bud Light to return as the UFC's official beer next year as it recovers from a conservative backlash
Read full article: Bud Light to return as the UFC's official beer next year as it recovers from a conservative backlashBud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer.
Cannabis seller Tilray broadens footprint in the brewery business, closing deal with Anheuser-Busch
Read full article: Cannabis seller Tilray broadens footprint in the brewery business, closing deal with Anheuser-BuschThe cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer.
Bud Light sales plunge following boycott over campaign with transgender influencer
Read full article: Bud Light sales plunge following boycott over campaign with transgender influencerAnheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney.
Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
Read full article: Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slumpAnheuser-Busch, the maker of Bud Light, is laying off hundreds of positions across its U.S. corporate staff, the company confirmed this week.
āAbsolutely hurtsā: DeSantis threatens lawsuit after Bud Light stock losses
Read full article: āAbsolutely hurtsā: DeSantis threatens lawsuit after Bud Light stock lossesFlorida Gov. Ron DeSantis announced an investigation into AB InBev, the beverage company behind Bud Light, as the firmās share prices crashed amid a conservative boycott earlier this year.
Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlash
Read full article: Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlashTransgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing āmore bullying and transphobia than I could have ever imaginedā over her partnership with the beer giant.
LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer
Read full article: LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencerThe countryās largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch.
Bud Light boosts spending in US to counter sales declines
Read full article: Bud Light boosts spending in US to counter sales declinesBud Lightās parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.
Bud Light exec takes leave after boycott calls, reports say
Read full article: Bud Light exec takes leave after boycott calls, reports sayReports say a Bud Light marketing executive is taking a leave of absence after overseeing a partnership between the company and a transgender influencer, drawing cries for boycotts.
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Louisiana's 'Cajun Riviera' in shambles from Hurricane Laura
Read full article: Louisiana's 'Cajun Riviera' in shambles from Hurricane LauraHOLLY BEACH, La. Hurricane Laura laid waste to the place, a low-cost paradise for oil industry workers, families and retirees, and it could be awhile before the good times roll again. Resident Robert Eggert hardly recognized Holly Beach, the area's official name, after he came back Thursday to check the damage. Life.Much of that stuff was still there after Laura pummeled the coast with winds up to 150 mph. Hundreds of people partied at Holly Beach in May for Go Topless Weekend on the Cajun Riviera, an annual gathering for Jeep enthusiasts that includes a bikini contest.
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Americaās Backyard is Official Bud Light Bar for Super Bowl LIV
Read full article: Americaās Backyard is Official Bud Light Bar for Super Bowl LIVFORT LAUDERDALE, Fla. ā Americaās Backyard in Fort Lauderdale has been designated the Official Bud Light Bar for Super Bowl LIV! There will be special events happening for 49ers and Chiefs fans all weekend long! On Friday, Jan. 31 you can get a Bud Light custom Super Bowl t-shirt made during Happy Hour from 9 p.m.-11 p.m. $3 āYou Call Itā, games and prizes! On Saturday, Feb. 1, itās the Y100 Super Bowl Takeover hosted by Drew! There will be Bud Light specials all night long and much more!
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Bud Light to come out with hard seltzer
Read full article: Bud Light to come out with hard seltzerAnheuser-Busch InBev via CNN(CNN) - Bud Light Seltzer is joining the battle for spiked seltzer supremacy. Although it's named after its bestselling beer, Bud Light Seltzer will taste like hard seltzer. "We are looking forward to leveraging the power of the Bud Light brand to help grow the category,"Bud Light Seltzer is Anheuser Busch's third spiked seltzer brand, joining a beer-and-fruit flavored Natural Light seltzer and its original Bon & Viv brand. An Anheuser-Bush spokesperson told CNN Business that Bud Light Seltzer "falls in a spot in between our other seltzer brands," meaning it will be more expensive than Natural Light and cheaper than Bon & Viv. Spiked seltzer surgesBeverage companies are looking to dethrone White Claw, which is the United States' top-selling spiked seltzer brand.
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Marketing teams winning Area 51 event
Read full article: Marketing teams winning Area 51 eventCNN Video(CNN) - The supposed raid of Area 51 is finally nearing after months of publicity. Matty Roberts started the Facebook group "Storm Area 51, They Can't Stop All of Us" in June as a joke. Bud Light is hosting the Area 51 Celebration music festival at the Downtown Las Vegas Events Center tonight. From the galaxy milkshake to the redacted-on-rye sandwich, Arby's has gone all-in on Area 51. This whole Area 51 craze may be a joke, but it indicates that the right brand with the right strategy can take advantage of nearly any situation.
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Bud Light offers free beer to Area 51 aliens
Read full article: Bud Light offers free beer to Area 51 aliensAnd if one of those secrets happens to be living aliens, well, we have good news -- they'll be greeted with free cans of Bud Light. Anheuser-Busch, the maker of Bud Light, initially posted on Twitter, "We'd like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid." Free Bud Light to any alien that makes it out." The company even went as far as to make a label for its Area 51 Special Edition Bud Light. This is the famous Area 51," it says at the top of the can.